Vice

Portrait of a model wearing a black sweatshirt in front of a brick wall in a city street
Portrait of a model wearing a black sweatshirt in front of a brick wall in a city street

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    Creative Direction

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    Campaign

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    Design

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    Post Production

ZERO is a street fashion brand focused on balance, form and everyday uniform. The work centres on restraint and focus.

ISO developed the visual direction for ZERO, shaping a series of street-level images grounded in real environments and natural posture. Casting, location and styling were kept deliberately simple, allowing subtle details and personal presence to define the frame rather than overt narrative or artifice.

Model wearing a white t-shirt leaning against a brick wall in an urban setting
Model wearing a white t-shirt leaning against a brick wall in an urban setting
Model wearing a white t-shirt leaning against a brick wall in an urban setting
at the exhibition "Offener Prozess"
Three models wearing minimalist streetwear standing together outdoors
Three models wearing minimalist streetwear standing together outdoors
Back view of a person wearing a black hoodie with a graphic print in an outdoor market setting
Back view of a person wearing a black hoodie with a graphic print in an outdoor market setting