Nashi44

Close-up portrait of a model in denim clothing with flowing blue hair and pink tentacle shapes behind her
Close-up portrait of a model in denim clothing with flowing blue hair and pink tentacle shapes behind her
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    Creative Direction

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    Storytelling

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    Post Production

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    Photography

In 2022, I co-directed and led the creative direction for Nashi's music video Suck on my Spring Roll — a bold, visually charged response to anti-Asian racism.

Developed together with Trang Vo and Nguyen Phuong Thuy, the project translates experiences of othering, fetishization, and self-empowerment into a provocative and unapologetic visual language.

From the very start, the production was built with intention — an all-female-read team, a space that centered collaboration and empowerment at every step. What emerged was a music video that balances provocation, humor, and a fearless social voice — and was honored by the Berlin Music Commission as the Most Creative Music Video of 2022.

iPad displaying a magazine-style cover featuring a woman in sunglasses on a dark textured surface
iPad displaying a magazine-style cover featuring a woman in sunglasses on a dark textured surface
iPad displaying a magazine-style cover featuring a woman in sunglasses on a dark textured surface
at the exhibition "Offener Prozess"
Full-body portrait of a woman standing against a red background
Full-body portrait of a woman standing against a red background
Bus stop advertisement display featuring a fashion poster in an urban street setting
Bus stop advertisement display featuring a fashion poster in an urban street setting