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Side profile of a model wearing EIIIDO smart sunglasses in a monochrome setting
Side profile of a model wearing EIIIDO smart sunglasses in a monochrome setting
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    Creative Direction

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    Post Production

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    Marketing

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    Design

EIIIDO is the next generation of smart eyewear that balances function and style.

The campaign presents the product in motion and in use, focusing on how the glasses sit on the face, move with the body and exist as part of a personal look. Clean silhouettes, controlled contrast and minimal styling keep attention on the object itself rather than the technology behind it.

Front-facing portrait of a model wearing oversized smart sunglasses
Front-facing portrait of a model wearing oversized smart sunglasses
Front-facing portrait of a model wearing oversized smart sunglasses
at the exhibition "Offener Prozess"
Model wearing smart sunglasses while jumping in a studio setting
Model wearing smart sunglasses while jumping in a studio setting
Billboard display featuring EIIIDO smart sunglasses in an urban environment
Billboard display featuring EIIIDO smart sunglasses in an urban environment