Coup Mobility

Side profile of a model wearing EIIIDO smart sunglasses in a monochrome setting
Side profile of a model wearing EIIIDO smart sunglasses in a monochrome setting
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    Photography

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    Brand Design

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    Graphic Design

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    Social Media

As Brand Designer at Coup Mobility, Bosch's e-scooter sharing service, I was responsible for the brand's visual communication and ensuring a consistent brand identity across all touchpoints. 

Coup provided electric scooters as a sustainable urban mobility solution and played an early role in shaping modern shared mobility concepts in major European cities. My responsibilities included evolving the corporate identity, developing and designing marketing campaigns, and creating visual content for both digital and print communication. I also worked on photographic concepts and brand imagery that conveyed Coup's urban, approachable, and forward-thinking character.

Front-facing portrait of a model wearing oversized smart sunglasses
Front-facing portrait of a model wearing oversized smart sunglasses
Front-facing portrait of a model wearing oversized smart sunglasses
at the exhibition "Offener Prozess"
Model wearing smart sunglasses while jumping in a studio setting
Model wearing smart sunglasses while jumping in a studio setting
Billboard display featuring EIIIDO smart sunglasses in an urban environment
Billboard display featuring EIIIDO smart sunglasses in an urban environment